"Push It To The Limit" - 11s Launch Event

In the summer of 2022, we had the chance to debut how we roll. We partnered with BMW Classic to host a vernissage, collaborating with artists together to celebrate the culture of racecars. For 2 days, we opened a pop-up space in the heart of Munich, Germany.

After almost 30 years we still look back to the golden era of motorsports in the 90s. It wasn’t the speed or level of mechanical engineering,
but it was the style, the designs, the vibe and foremost the mindset of the drivers that attracted us. Dogfights, bumper-to-bumper action, lap after lap. the soul of that time still lives in the heart and mindsets of the rennwagen culture. In extremely track prepped cars, that are meant to do one thing only: pushing it to the limit.